Signed, sealed, delivered.
To help kick off Disney's Cool Kid Summer campaign, I developed kid-friendly safety programming for the bus schedule boards at resort hotels.
This added touchpoint is a way to engage young families with key vacation safety messages beyond watching the Wild About Safety videos in hotel rooms and collecting the program's tip cards across the parks.
Like the Wild About Safety tip cards themselves, these digital postcards are another classic vacation souvenir. A series of 19 rotating slides are now live at all Walt Disney World resorts, sending our guests off safely as they head to their next adventure.
Visits to the Wild About Safety website increased by 249% in the first month following the launch of the display boards.
